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eBook details

• Title: Isla Training Center: Product Differentiation in a Price-Competitive Market (Special NOTE ISSUE: SPECIAL ISSUE 1) (Case Study)
• Author : Journal of the International Academy for Case Studies
• Release Date : January 15, 2009
• Genre: Law,Books,Professional & Technical,
• Pages : * pages
• Size : 286 KB

Description

CASE DESCRIPTION The primary subject matter of this case is product differentiation in a relatively price-competitive market. In particular, this case highlights different elements that business owners use to differentiate their products, especially when they face constraints in bringing their business costs down, which prevents them from engaging in direct, price competition. This case has a difficulty level of three and up, appropriate for junior level and beyond. The case is designed to be taught in two to three class hours in a management, managerial economics, or an entrepreneurship course, and is expected to require about three hours of outside preparation for students, consisting mainly of reading the case and familiarizing themselves with the business environments on the U.S. territory of Guam in the Western Pacific region.

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